The Complete list of Snapchat ad Specs and Formats

Snapchat ad Specs: With Snapchat being a self-serve advertising platform, you can easily choose between three different types of ad options: Snap ads, sponsored Snapchat geofilters, and sponsored lenses. You can also use Snapchat’s self-serve ad manager to create Snapchat ads and geofilters. However, Snapchat lenses need to be purchased directly through Snapchat. All of these formats provide a lot of options for you can to interact with viewers.

So, are you ready for Snapchat advertising? We’ve taken out Snapchat ad specs for each type below to help you design ads easily that will work the best for you and your organization.

Choose your Snapchat ad Specs and Types:

1: Snap ads

Snap Ads are short, full-screen videos appearing in discovery after every user’s story and live stories. Snapchat’s self-serve platform allows you to add articles, app installation, long-form videos, and web views.

But still, Snap ads don’t offer as much attraction as other ad formats, and users can click away from them pretty quickly, so please don’t rely on them to support your Snapchat advertising campaign. JPMorgan Chase begins success with this method, so give it a try and see if it’s right for your ad needs.

Snap ads specs

• Width “1080 pixels.”
• Height “1920 pixels.”
• Aspect Ratio “9:16”
• Format “MP4, MOV, H.264 encoded”
• Audio “2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 kHz sample rate.”
• Length “3 to 10 seconds.”
• File Size “32MB or less.”

Also Read, About: What does SB mean on Snapchat? | Your Ultimate Guide

2: Sponsored geofilters

Sponsored Snapchat geofilters allow users to react to their favorite brands. The important thing is that they are relatively simple and don’t require an extensive advertising budget. These custom Snapchat filters are amazing for building brand equity or product advertising, like movies, events, etc. Snapchat geofilters are the best way for users to create an experience with a brand, thus deepening the relationship.

Sponsored geofilter ad specs

• Width “1080 pixels.”
• Height “1920 pixels.”
• Format “.PNG asset with transparent background.”
• File Size “250KB or less.”

3: Sponsored Lenses

Snapchat also offers a specified explanation of the format and a project timeline for lens creation. Sponsored lenses don’t have traditional ad specifications.

Like in certain respects to sponsored Snapchat geofilters, Sponsored lenses permit more user engagement with a brand’s advertisement. The most crucial difference is that Snapchat lenses use facial recognition software to activate the lens’s features. And those features could be anything from falling snow to fire breath — the content is up to you.

Sponsored Lenses ad specs

• High-resolution, transparent background “.PNG of the logo.”
• High-resolution, layered “.PNG files for any static images the brand wishes to appear in the lens.”
• For 2D Lens “High-resolution. PSD file of any specific 2D models that will be appended to the face or frame in the lens.”
• For 3D Lens 3D Max or Maya files of 3D models that will be appended to the face/head/frame in the Lens.”
• Audio “.MP3 or. WAV file”

Snapping to the masses

Whatever combination of ad offerings you are selecting, Snapchat provides a good opportunity for advertisers. Also, In the past year alone, 18% of social media users in the United States declared using Snapchat. Use these ad specs to craft an ad that can grab audiences for your organization and improve your brand’s following.