Pete Lau, Chief product officer of OPPO and founder of the OnePlus, shared an article in which he talking about the future strategy. Pete Lau said, with the OnePlus and OPPO, OnePlus has already entered the OnePlus 2.0 phase. He believed, OnePlus is now a more  committed technology brand  to continues to bring top-quality technology to users around the globe.

In terms of product tactics, OnePlus introduced new product series in the regional area beginning last year, which received actually good feedback from the market, and will continue introducing users a high-quality experience at multiple price points, together with even more high competition pricing. 

one plus product strategy

If we’re looking for camera experience, last year OnePlus start focusing more on developing boost camera experience both through our strategic investment in camera tech, as well as with our partnership with Hasselblad for the flagship products. And also In the future, OnePlus will also doubling down on commitment to our camera, specifically in 3 areas.

Creating a great and frightens user experience at the very basal level.
Keep on the focus on improving color performance together with Hasselblad, the industry leader in color, with customized sensors and lenses.
Investing in the analysis and development of a range of new and latest technologies that will make the camera experience to new heights for our users.

one plus camera experince

However, the product strategy and camera experience, Pete Lau also said about the future of OxygenOS. Pete Lau said, “I would like to start about the codebase merging of OxygenOS 12 and ColorOS 12. When we’re planning for Android 12 last year, the two teams already begin sharing a more comparable pursuit for the software experience: fast, smooth, simple, and stable. With the codebase merging, OxygenOS 12 build quality we see the improvement, and also the software updates are more timely. And I also would like to talk about the software, with the over of time we’ve seen that these two operating systems have been gradually converging in terms of the fundamental user experience.”

Also, Read About: Apple A15 has Three Version | Apple A15 AnTuTu Benchmark

To provide a better software experience and timely updates, Oppo and OnePlus decided to merge the OxygenOS and ColorOS  teams to plan the future software experience together. By merging software resources to focus on one unite and upgraded operating system for both OnePlus and OPPO devices worldwide, OnePlus and OPPO will combine the strengths from both into one even more powerful OS: The fast and smooth experience of OxygenOS, and the stability and rich features of ColorOS. 

OnePlus OxygenOS 12, OnePlus integrated os

The operating system will keep the smoothness of OxygenOS, while also provides us an upgraded experience overall. Pete Lau also said that, for OnePlus’s unique group of users, will also customize the OS specifically for OnePlus devices to make sure it gets current user’s expectations, for example by keeping it clean and smooth.

In terms of the future plan for OnePlus devices, OnePlus will first introduce the merged OS with the launch of the next flagship OnePlus series in 2022. The OS  fully completed together with the next major android upgrade in 2022. And OnePlus will also share more details and dates about when specific devices will receive the new OS.


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I'm the founder as well as Editor-in-Chief @4lolipop. I love technology and have been addicted to it since childhood. I always keep myself updated about upcoming trends in the tech industry and I will try my best to keep my community up to date about these trends.


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